Privacy statement

Welcome to the Antler privacy notice.
 
Antler respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website and tells you about your privacy rights and how the law protects you.
 
This privacy notice is provided in a layered format so you can click through to the specific areas set out.  Please use the Glossary to understand the meaning of some of the terms used in this privacy notice.

Important information and who we are

How your personal data is collected

How we use your personal data

Disclosures of your personal data

International transfers

Data security

Data retention

Glossary

Cookies we use

IMPORTANT INFORMATION AND WHO WE ARE

PURPOSE OF THIS PRIVACY NOTICE

This privacy notice aims to give you information on how Antler collects and processes your personal data through your use of our website, including any data you may provide when you sign up to our newsletter, purchase a product or service or take part in a competition. This website is not intended for children and we do not knowingly collect data relating to children.

CONTROLLER

ATR Brands Limited is the controller and responsible for your personal data (referred to as “Antler”, “we”, “us” or “our” in this privacy notice).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

CONTACT DETAILS

You can contact our Data Privacy Manager at:
 
Post:    

ATR Brands Pty Limited trading as Antler
Level 1, 2 Minna Close,
Belrose
New South Wales, 2085
Australia

Email:  compliance@antler.com

CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES 

This version was last updated on 4th October 2021.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier and title.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, cookies, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
 
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

IF YOU FAIL TO PROVIDE PERSONAL DATA 

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

HOW YOUR PERSONAL DATA IS COLLECTED

We use different methods to collect data from and about you including through:
 
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • buy or express an interest in our products or services on our website;
  • create an account on our website;
  • subscribe to our newsletter;
  • request that we send marketing materials to you;
  • enter a competition, promotion or survey;
  • submit a product review;
  • speak to customer services.

Automated technologies or interactions. As you interact with our website and emails we send to you, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see the Cookies We Use section for further details.

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where we have your consent.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

You have the right to withdraw consent to marketing at any time by unsubscribing via the link provided with each marketing email we send to you or by contacting us at customerservice.au@antler.com.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

PURPOSE/ACTIVITY TYPE OF DATA LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST
TO REGISTER YOU AS A NEW CUSTOMER (A) IDENTITY
(B) CONTACT		 PERFORMANCE OF A CONTRACT WITH YOU
TO PROCESS AND DELIVER YOUR ORDER INCLUDING TO:
(A) MANAGE PAYMENTS, FEES AND CHARGES
(B) COLLECT AND RECOVER MONEY OWED TO US		 (A) IDENTITY
(B) CONTACT
(C) FINANCIAL
(D) TRANSACTION
(E) MARKETING & COMMUNICATIONS		 (A) PERFORMANCE OF A CONTRACT WITH YOU
(B) NECESSARY FOR OUR LEGITIMATE INTERESTS (TO RECOVER DEBTS DUE TO US) 
TO MANAGE OUR RELATIONSHIP WITH YOU WHICH WILL INCLUDE:
(A) NOTIFYING YOU ABOUT CHANGES TO OUR TERMS OR PRIVACY NOTICE
(B) ASKING YOU TO LEAVE A REVIEW OR TAKE A SURVEY		  (A) IDENTITY
(B) CONTACT
(C) PROFILE
(D) MARKETING & COMMUNICATIONS		 (A) PERFORMANCE OF A CONTRACT WITH YOU
(B) NECESSARY TO COMPLY WITH A LEGAL OBLIGATION
(C) NECESSARY FOR OUR LEGITIMATE INTERESTS (TO KEEP OUR RECORDS UPDATED AND TO STUDY HOW CUSTOMERS USE OUR PRODUCTS/SERVICES) 
TO ENABLE YOU TO PARTAKE IN A PRIZE DRAW, COMPETITION OR COMPLETE A SURVEY  (A) IDENTITY
(B) CONTACT
(C) PROFILE
(D) USAGE
(E) MARKETING & COMMUNICATIONS		  (A) PERFORMANCE OF A CONTRACT WITH YOU
(B) NECESSARY FOR OUR LEGITIMATE INTERESTS (TO STUDY HOW CUSTOMERS USE OUR PRODUCTS/SERVICES, TO DEVELOP THEM AND GROW OUR BUSINESS)
(C) CONSENT
TO ADMINISTER AND PROTECT OUR BUSINESS AND THIS WEBSITE (INCLUDING TROUBLESHOOTING, DATA ANALYSIS, TESTING, SYSTEM MAINTENANCE, SUPPORT, REPORTING AND HOSTING OF DATA)  A) IDENTITY
(B) CONTACT
(C) PROFILE
(D) USAGE
(E) MARKETING & COMMUNICATIONS		  NECESSARY FOR OUR LEGITIMATE INTERESTS (FOR RUNNING OUR BUSINESS, PROVISION OF ADMINISTRATION AND IT SERVICES, NETWORK SECURITY, TO PREVENT FRAUD AND IN THE CONTEXT OF A BUSINESS REORGANISATION OR GROUP RESTRUCTURING EXERCISE
TO DELIVER RELEVANT WEBSITE CONTENT AND ADVERTISEMENTS TO YOU AND MEASURE OR UNDERSTAND THE EFFECTIVENESS OF THE ADVERTISING WE SERVE TO YOU  (A) IDENTITY
(B) CONTACT
(C) PROFILE
(D) USAGE
(E) MARKETING & COMMUNICATIONS
(F) TECHNICAL		  NECESSARY FOR OUR LEGITIMATE INTERESTS (TO STUDY HOW CUSTOMERS USE OUR PRODUCTS/SERVICES, TO DEVELOP THEM, TO GROW OUR BUSINESS AND TO INFORM OUR MARKETING STRATEGY)
TO USE DATA ANALYTICS TO IMPROVE OUR WEBSITE, PRODUCTS/SERVICES, MARKETING, CUSTOMER RELATIONSHIPS AND EXPERIENCES  (A) TECHNICAL
(B) USAGE		  NECESSARY FOR OUR LEGITIMATE INTERESTS (TO DEFINE TYPES OF CUSTOMERS FOR OUR PRODUCTS AND SERVICES, TO KEEP OUR WEBSITE UPDATED AND RELEVANT, TO DEVELOP OUR BUSINESS AND TO INFORM OUR MARKETING STRATEGY)
TO MAKE SUGGESTIONS AND RECOMMENDATIONS TO YOU ABOUT GOODS OR SERVICES THAT MAY BE OF INTEREST TO YOU  (A) IDENTITY
(B) CONTACT
(C) TECHNICAL
(D) USAGE
(E) PROFILE		  (A) NECESSARY FOR OUR LEGITIMATE INTERESTS (TO DEVELOP OUR PRODUCTS/SERVICES AND GROW OUR BUSINESS); OR
(B) so we may email you post consent

 

MARKETING 

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

PROMOTIONAL OFFERS FROM US 

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (this is “marketing”).
 
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing. You will also receive marketing communications from us if you have provided us with your details when you entered a competition or registered for a promotion and gave us your consent as part of that process. 

THIRD-PARTY MARKETING

We will get your express opt-in consent before we share your personal data with any other company for marketing purposes.

OPTING OUT 

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
 
Opting out of marketing messages will not prevent you receiving non-marketing messages from us, for example, relating to products ordered from us, responses to customer service queries etc.

CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
 
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below for the purposes set out in the table under How We Use Your Personal Data.

  • • Internal Third Parties as set out in the Glossary
  • • External Third Parties as set out in the Glossary.
  • • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
 
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

DATA RETENTION

HOW LONG WILL YOU USE MY PERSONAL DATA FOR? 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
 
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or reporting requirements.
 
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.  We also keep this basic information about our customers for up to ten years following your most recent purchase from us, to enable us to deal efficiently with any after-sales and warranty queries that you may have.  We keep customer profile information that you have indicated you are happy for us to have to keep you up to date regarding our products, services and events and will keep this information until such time as you indicate you no longer wish us to keep this data, or until a maximum of seven years following your most recent positive interaction with a marketing communication (e.g. clicking on a link in an email taking you to our website) – whichever of these two periods is shorter.  We are implementing processes to ensure data is securely destroyed or anonymised once these retention periods are reached.
 
In some circumstances you can ask us to delete your data: see In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

GLOSSARY

LAWFUL BASIS 

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Consent means you have explicitly given us permission to process your personal data.  In such circumstances we will have asked you a specific question and you will have entered information or ticked a tick-box to indicate your consent.

THIRD PARTIES

INTERNAL THIRD PARTIES 

Other associated companies acting as processors who are based in Australia and provide logistics services.

EXTERNAL THIRD PARTIES  

  • Service providers acting as processors based in Australia and Canada who provide IT & logistics services.
  • Professional advisers acting as processors or controllers including lawyers, bankers, auditors and insurers based in the UK and EU who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Customer service call, email, webchat, display advertising and website behavioural service providers, acting as processors, based in the UK, EU or USA.

COOKIES WE USE

Below is a list of first party cookies we use, and what we use them for:

Name Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

Cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

 

Used in connection with checkout.

checkout_token

 

Used in connection with checkout.

Secret

 

Used in connection with checkout.

Secure_customer_sig

 

Used in connection with customer login.

storefront_digest

 

Used in connection with customer login.

_shopify_u

 

Used to facilitate updating customer account information.

_tracking_consent

 

Tracking preferences.

_landing_page

 

Track landing pages.

_orig_referrer

 

Track landing pages.

_s

 

Shopify analytics.

_shopify_fs

 

Shopify analytics.

_shopify_s

 

Shopify analytics.

_shopify_sa_p

 

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

 

Shopify analytics relating to marketing & referrals.

_shopify_y

 

Shopify analytics.

_y

 

Shopify analytics.

tracked_start_checkout

 

Shopify analytics relating to checkout.

LEARN MORE ABOUT COOKIES

If you’d like more information about cookies in general and how to manage them, visit www.allaboutcookies.org/.

3RD PARTY COOKIES

Not all cookies on antler.com.au are related to us. If you visit a web page that contains embedded content, for example from YouTube or Vimeo, you may be sent cookies from these websites. We don’t control the setting of these cookies, so check with these third-party websites for more information.

The business partners that may set cookies on Antler.com.au include:

  • Google
  • Bing
  • Facebook
  • Instagram
  • YouTube
  • Vimeo
  • Webgains
  • Hotjar
  • Hellobar
  • Yotpo
  • Klaviyo
  • Just Uno
  • Zendesk

RAKUTEN ADVERTISING 

We work with Rakuten Advertising who may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalisation of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. Click for more information about the collection, use and sale of your personal data privacy policy and your rights .